New arrivals
Intentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products
2024
The Spark
The idea was born. We didn’t just want to make clothes, we wanted to create a lifestyle. Something fresh, bold, and unapologetic.
2024
The Planning
We spent months brainstorming, sketching, and pushing boundaries. Every design was a step closer to something that truly speaks to our generation.
2025
The Designs
Countless drafts. Multiple styles. We tested and re-tested until we found the perfect vibe that connects with real people with you.
2025
The Materials
Quality comes first. We searched for the best fabrics that match our vision: comfort, durability, and style.
Our Slogan
INSPIRED BY THE FEAR OF BEING AVERAGE. That’s not just a slogan, it’s our DNA.